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Niche Marketing for your Private Practice (Part 2 of 3): Large Contracts

Developing Programming for Businesses
Basically the goal is to match a passion with a business need, and then decide who to market to, and how narrow your niche will be. 
  • What are some trends in the workplace where you could offer your expertise?
  • Who do you already specialize in? 
    • What are their problems at work?
    • Could you build a workshop around it?
  • Are the needs more predominant in certain industries you could focus in on?
  • Could you tailor one concept to different industries?
  • Could you be a consultant for an interest group already in place? 
    • Diversity
    • Women’s Group
  • Do you want to target big companies? Small companies? Something in between?
The nice thing about dealing with companies is that if the value is there, the money will follow. So you just have to assess their needs to find out how to create the most value, and then tailor a sales pitch to the companies your decide to target!

 

See
for more ideas on how to get specific!
 CONTACT ME today to figure out how we can work through this together,
and how I can help you create a sales pitch to take your practice to the next level!
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2 comments on “Niche Marketing for your Private Practice (Part 2 of 3): Large Contracts

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